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Case Study
As Senior Account Manager for Adidas and Pharrell Williams' iconic Supercolor mobile ad campaign, Ligia led the collaboration between creative teams and Carat Media Agency partners to bring its bold vision to life.
With a focus on seamless execution and high-impact delivery, Ligia ensured the campaign celebrated individuality and inclusivity while driving national engagement with data-driven performance— cementing Adidas' cultural relevance and Pharrell's creative influence.
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HIGHLIGHTS
Achieved 4% engagement rate, outperforming industry benchmarks
Captured user attention with 9 sec spent on the ad unit, showcasing strong creative impact and resonance
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